Posted by Laura Spear
Tell Rotary's Story as “People of Action” By Laura Spear, Zone 32 Assistant Rotary Public Image Coordinator
Every club and District can tell its story as “People of Action” in your respective communities. All you need is a good photo! Everything else is available for you on to create your own ads — customized to the work your club is doing — for social media or print advertising.
Stories about fundraisers, contributions, or international service are an integral part of what we do, but they’re not necessarily People of Action stories. The People of Action campaign is designed to help better inform our local communities about Rotary and the work we do for the places we call home. To let the rest of the world know who we are, doesn’t it make sense to let our neighbors know first?
A People of Action story connects with people—by showing the positive impact Rotary clubs have on our communities. The best way to do this is by incorporating certain elements effectively into your story, including:
    • A clear focus on a Rotary project in your local community
    • A description of how you or your club identified a challenge
    • An explanation of how club members and others in your community found a solution to the problem
    • A depiction of how your club saw that project through to completion, whether it’s in the works, ongoing, or completed
    Customizable toolkits are available! Go to the Brand Center, then click on the “Learn More” button on the Brand Center home page: https:// (You must login with your credentials.)
    Use these resources to increase public understanding of Rotary and drive engagement within your community. Use the ads that Rotary has provided … or create your own using photos of your club members. Go to: https://
    Eradicating a disease is a big job and we need your help. Use these resources to help Rotary advocate, fundraise, and educate communities on the need to end polio now. Go to:
    ROTARY GLOBAL REWARDS Use this kit to encourage other Rotarians to explore Rotary Global Rewards to find discounts and special offers, along with opportunities to give back to Rotary. Go to:
    Telling our Rotary story helps the world to better understand who Rotarians are: People of Action, driven by a desire to strengthen communities, mobilize problem solvers, and find solutions to the tough challenges affecting people around the world. Check out the People of Action materials in the Brand Center. Questions? Email