Membership Corner - December 21 & 28, 2015
Membership Corner: Rotary’s New Membership Leads System
By Emily Whitmer
(Editor’s note: Rotary International has improved its Membership Leads system for both districts and individual clubs. In this week’s Membership Corner, we provide advice from RI on how to use the new system. In the January 4 issue, Tom Sturiale will return to this space.)
As your regional membership officer (RMO), I’m dedicated to providing you with information, resources, and strategies that will support you in strengthening membership in your districts. One of the ways that I hope to provide you with useful and relevant information is through a monthly RMO message such as this one. These messages will provide you with important membership updates, new resources and publications, and interesting strategies that other districts are incorporating to create vibrant and engaging club experiences.
In this article, we’re focusing on the new Membership Leads program. We’re excited to announce that Membership Leads is now live on! Membership Leads routes prospective members to you to help you grow your membership. By signing in to youMy Rotary account on the RI website, you can see a list of your prospective, referred, and relocating/returning members all in one place! It’s one way Rotary International is helping clubs to connect with prospective members in their community who want to create positive change.
To learn more about how the membership leads process works, please visit:
Membership Tip of the Month
Have you encouraged clubs to consider inviting Rotary alumni, program participants, and their families to their club holiday celebrations or service projects? This is a fun way to get to know Rotary alumni and program participants, and foster relationships for future membership.
Please feel free to contact me with any questions about any of the information in this message. In addition, I’d like to wish you and your family a happy and safe holiday season and all the best for 2016! 
Emily Whitmer, Rotary International’s regional membership officer of membership development, may be reached at