Posted by Roy Balfour and John Marchiony on May 22, 2021
Rotary@Work's next Business Networking Series is set for this Monday, May 24 from 8:00 to 9:00 a.m. via Zoom. This is a Questions session focused on marketing: What's Working Now?
This month’s questions are focused on making marketing more efficient and targeted. Generally, “What’s working for you now to reach and engage your ideal client?
  • Who is the ideal client you are seeking to engage? 
  • What are the most productive marketing initiatives you are pursuing now? 
  • Where is the best place to engage
  • What can you do now - either today or tomorrow? 
  • Do your current marketing strategies have value for clients? How do you know? 
Suggestions and requests: 
  1. Invite three other people from your Rotary club and/or a professional network to join us
  2. Prepare for the session by setting aside time, to consider these questions before the session.  
Series information: 
  • Goal for the series: To get to know each other more thoroughly, to increase mutual understanding and enhance trust, so business growth accelerates. 
  • Two types of sessions: Sales & Marketing sessions occur on the second Monday of the month.  Questions sessions are on the fourth Monday. On the third Monday, the Leadership Team meets to brainstorm on the approach for the Questions session. 
  • Leadership team: Co-chairs Roy Balfour and John Marchiony; and team members Marina Brodskaya, Thomas Bruckbauer, Oleg Denishenko, Susan Howards, Jan Luchetti, Betsy Millane, Katya Portnaya, and Jeanne Richardson.
  • Rotary@Work: The Business Networking series is a part of the growth track in the Rotary@Work initiative, alongside the Jobs and Careers track, and the Coaching/Advising track, which is launching this June 1
Testimonials, reasons for participation
  •  “This is the best business value for my time.”
  • “I’d like to do more business, more often, with people of high integrity. That’s Rotarians.” 
  • “People get involved with Rotary for three reasons - service, friendship, and business - which are the three foundational pillars on which Rotary was founded.” 
  • “The people I meet are smart and generous. I learn, benefit, and offer what I can.” 
We look forward to speaking with you. So, please call or text John Marchiony - anytime. Or, if you'd like to set a time to speak that works for you, pick any time on John's calendar.
For more information, contact Rotary@Work Co-Chairs Roy Balfour, of the Rotary Club of Shrewsbury, and John Marchiony, of the Rotary Club of Weston-Wayland.



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