Posted by Laura Spear on Jun 09, 2021
Here is the last Rotary Public Image Update for this Rotary year. Congratulations to all of you all for your leadership and perseverance during a challenging year. You did it!

This month's public-image tips:

  1. Organizing photography and video competitions among districts and clubs is a great way of bringing awareness to branding - and the People of Action materials in the Brand Center. These competitions allow Rotarians to gain hands-on experience with Rotary’s online tools, and create regionalized, brand-compliant content for social-media platforms that enhance Rotary’s public image. Clubs around the world have sponsored video contests, poster contests, and People of Action photo contests.
  2. As a reminder, Brand Center is your place to go for templates, tools, logos, and guidelines! You can find helpful information at the following links:
  3. You can now take Rotary’s online courses from the Learning Center, including those on branding and Public Image, on most mobile devices. See How to Use the Learning Center Mobile App for detailed instructions.
  4. If you know members who have never used the Learning Center, ask them to go to, sign in to My Rotary, and accept the privacy policy. This will create Learning Center accounts for them, which will allow them to use links  to courses, catalogs, and learning topics.
  5. Although life is getting back to “normal,” many clubs and districts plan to use a hybrid approach to their meetings and trainings in the coming year. Zoom discounts are available for new accounts and can be redeemed for either a monthly subscription or for an annual subscription. Use the code ROTARY-ZM-20, to redeem the discount.
  6. The 2021 Rotary Virtual Convention is next weekRotary Opens Opportunities will run from June 12 through 16, and will include breakout sessions and a virtual House of Friendship. It is open to all Rotary members and participants. Register at
Was there a particular Public Image topic for which you wish you had more information? Please let me know, so that we can provide updates and tips to benefit the club public-image chairs for the 2021-2022 Rotary year, which begins this July 1.
Need help? Find it on the Help page of the Brand Center.

Please note: You must login using your credentials, to access the Learning Center, Brand Center, and My Rotary.

Our Logo: Representing Rotary
Rotary International President Holger Knaack and President-Elect Shekhar Mehta have e-mailed all Rotarians, to create a club logo using the template in RI's Brand Center - and to use it consistently. Rotary’s visual identity establishes trust while building global recognition of what we do. Clubs can update their logos in Brand Center. To complete the Our Logo: Representing Rotary course - in RI's Learning Center - either click here or on the image at left.
Professional Development
If you’re planning training in communication and leadership skills, view the Professional Development catalog in RI's Learning Center, and explore the eight Toastmasters courses that were especially developed for Rotarians and Rotaractors. To view this catalog, either click here or on the image at left.
Public Relations and Your Club
In this course, you'll learn about strategies for using media and public relations, to gain visibility, increase awareness of club initiatives, and publicize your impact in the community. To take this course, either click here or on the image at left.

Please note: You must login using your credentials, to access: Our Logo: Representing Rotary; Professional Development; and Public Relations and Your Club.
Register Now for RI's '21 Virtual Convention
Registration is now open for RI's 2021 Virtual Convention: Rotary Opens Opportunities, taking place June 12 through 16. Don’t miss your chance to connect with other Rotarians in this online event. The registration fee is $65. To learn more - and to register - either click here or on the image at left.
Need Branding Help?
Find it on Brand Center's Help page by either clicking here on on the image at left. Included, are FAQs and how-to information for most common activities. Or, contact me! I'm here to help.
For more information, contact Laura Spear, of the Rotary Club of Nashoba Valley, who is assistant public-image coordinator for Rotary Zone 32, at