PR Tips - May 16, 2017
Identify Your Club Experts
By Laura Spear
The term “expert” doesn’t have to mean someone either with a PhD or who has recently published a medical paper. Rather, it is someone who has knowledge, experience, and perspective on a particular issue or subject.
Does your club provide resources for the homeless? Does it plant trees on Earth Day? Does it provide scholarships for kids to attend college or summer camp?
Whatever your mission is, there is a subject matter that someone is an “expert” at. Keep in mind that sometimes the expert is the executive director or program manager, but other times it might be a volunteer or even a recipient of your services.
Source: nonprofitpr.org.
Laura Spear, chair of District 7910's Public Relations Committee, may be reached at laura@spear.net.
New Rotary logo
You may have noticed
that as of last July 1, we have not distributed any flyers, notices, or announcements that use the old Rotary logo. We want to avoid confusion, build awareness and trust in our Rotary brand, and through consistency, attract new members, donors, and community support.You have pr
that as of last July 1, we have not distributed any flyers, notices, or announcements that use the old Rotary logo. We want to avoid confusion, build awareness and trust in our Rotary brand, and through consistency, attract new members, donors, and community support.You have prYou should be doing the same. Use only this "new" Rotary logo and branding.
To learn more in Rotary Voice and Visual Identity Guidelines, click here.
To learn more about PR for your club, click on the Public Relations section of the navigation bar of the District 7910 website.
Click here for an excellent example of a club-event promotional video by Concord President Steve Kirk.
