Put yourself in your reader's shoes

By Laura Spear
Try to think like the average newspaper reader. Search through the paper for stories, see what other non-profit organizations are promoting, and determine what editors think their readers find important.
Editors are your primary audience. They’ll be deciding whether - or not - your story, runs based on what they think their readers want to read.
New Rotary logo
You may have noticed that as of last July 1, we have not distributed any flyers, notices, or announcements that use the old Rotary logo. We want to avoid confusion, build awareness and trust in our Rotary brand, and through consistency, attract new members, donors, and community support.You have pr
You should be doing the same. Use only this "new" Rotary logo and branding.
 To learn more, click here and  click here.
To learn more in Rotary Voice and Visual Identity Guidelinesclick here.
To learn more about PR for your club, click on the Public Relations section of the navigation bar of the District 7910 website.
Laura Spear, chair of District 7910's Public Relations Committee, may be reached at laura@spear.net.

Click here for an excellent example of a club-event promotional video by Concord President Steve Kirk.