PR Tips - January 31, 2017
Know what role your club plays in your community
By Laura Spear
Does your club work with the schools? Senior citizens? Under-represented citizens? Do you provide a major service to the community? How many people does your work directly affect?
Tailor your messaging to emphasize how you support your community. Do so, whether you send out a press release or post on a social-media page such as Facebook.
Submit photos to your local newspapers, post videos and pictures on Facebook. Also, share visual images from Rotary International, District 7910, and other Rotary clubs.
To learn more in Rotary Voice and Visual Identity Guidelines, click here.
To learn more about PR for your club, click on the Public Relations section of the navigation bar of the District 7910 website.
Laura Spear, chair of District 7910's Public Relations Committee, may be reached at laura@spear.net.
Click here for an excellent example of a club-event promotional video by Concord President Steve Kirk.
