PR Tips - August 22, 2016
Make Your Press releases newsworthy
By Laura Spear
From Network for Good: “For a nonprofit announcement to be considered newsworthy, it must have a broad, general interest to the target audience and a strong news angle (e.g. material information, new development, drama, human interest, local angle, consequence, etc.). In addition, your release needs to be written in a journalistic rather than marketing style. It should be objectively written as though a reporter were writing the story for you. Most importantly, your release needs to “inform” people, not just sell them something.”
To learn more about PR for your club, click on the "Public Relations" section of the navigation bar of District 7910 website.
Laura Spear, chair of District 7910's Public Image Committee, may be reached at laura@spear.net.
