PR Tips - March 28, 2017
Get rid of the handshake photos
By Laura Spear
“Grip and greet” photos are clichés. Rotary photos should focus on connections and community, and show Rotarians in action. Use candid poses and highlight special moments of camaraderie and friendship. You can find great examples on Rotary International's Facebook page, and at Rotary Brand Center website (member login is required).
New Rotary logo
You may have noticed
that as of last July 1, we have not distributed any flyers, notices, or announcements that use the old Rotary logo. We want to avoid confusion, build awareness and trust in our Rotary brand, and through consistency, attract new members, donors, and community support.You have pr
that as of last July 1, we have not distributed any flyers, notices, or announcements that use the old Rotary logo. We want to avoid confusion, build awareness and trust in our Rotary brand, and through consistency, attract new members, donors, and community support.You have prYou should be doing the same. Use only this "new" Rotary logo and branding.
To learn more, click here and click here.
To learn more in Rotary Voice and Visual Identity Guidelines, click here.
To learn more about PR for your club, click on the Public Relations section of the navigation bar of the District 7910 website.
Laura Spear, chair of District 7910's Public Relations Committee, may be reached at laura@spear.net.
Click here for an excellent example of a club-event promotional video by Concord President Steve Kirk.
