Membership Corner - May 2, 2016

Membership Corner: Presenting 'A Rotary Membership Guide'

By Tom Sturiale

"A Rotary Membership Guide" is a collection of "Membership Corner" articles written for this weekly newsletter during the 2015-2016 Rotary year, which began last July 1. It is intended to offer an idea or thought each week aimed at stimulating discussions, questions and actions to effectively increase membership at all our clubs. Click here , to download this 52-page "Guide," in Word format.

Here is the "Table of Contents," which is included in the Word file:

I. The Object of Rotary

1. The First Object of Rotary. 4

2. The Second Object of Rotary. 5

3. The Third Object of Rotary. 6

4. The Fourth Object of Rotary. 6

II. The Value of Rotary

1. 21 Reasons for a Rotary Value Proposition. 8

2. Rotary is Hope. 10

3. A Rotary Thanksgiving. 10

4. A Rotary Value Proposition. 11

5. Rotary Honors Veterans. 13

6. How To Describe Rotary. 14

7. Does Fellowship Matter?. 15

8. Why Are We Rotarians?. 16

9. The “Whys” of Rotary. 16

III. The Need for Members

1. The Need for Members. 18

2. Membership Please!. 18

3. A Conversation About Membership. 20

4. WWPHD?. 22

IV. Rotary Club Meetings

1. What is Your Club’s Story?. 25

2. Be careful – it is a loaded question. 26

3. Advantages of Visioning. 27

4. Are Your Rotary Meetings Exciting?. 26

5. What is Your Club’s Vision?. 29

6 Is Your Rotary Club Positive-thinking, Can-do, Action-oriented – Or Not?. 31

V. Membership Strategies

1. Attracting and Vetting New Members to Rotary. 32

2. What Does a Membership Chair Do?. 33

3. A Challenge to Incoming Presidents. 34

4. Rotary’s New Membership Leads System.. 35

5. Membership Tips for New Presidents. 36

6. Are Speakers Potential Rotarians?. 37

7. Strategy to Increase Membership. 38

8. Membership Hints. 39

9. Attracting and Retaining Members. 40

10. You Are Just Named Membership Chair – What Now?. 41

11. How to Approach Prospective New Members. 42

12. What Do We Say to a Prospective Member?. 44

13. Whom Shall We Invite to Join Rotary?. 45

14. How to Satisfy and Retain Members. 47

15. How to Attract Younger Folks to Rotary. 48

16. A Prospective Member Protocol 49

17. How to Propose a New Member to Rotary. 50

18. Acton-Boxborough – An Example of an Excellent Membership Effort!. 51

Closing thoughts

We need to keep experimenting with our meeting agendas to maintain members’ interests and to encourage attendance. Meetings need to be fresh, exciting and interesting. This will also assist your club’s Membership Committee chair and members in attracting new members to the team. Please let me know of your ideas, comments and stories about Membership you would like to share. E-mail me at tsturiale36 @gmail.com.

March articles

March 7: A suggested strategy to increase your club membership

March 14: What is a membership chair to do?

March 21: A challenge to incoming presidents

March 28: A review of membership issues

Return to May 2 Newsletter

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